Source: Azotic news release
York, UK -- Biological nitrogen fixation (BNF) specialist Azotic Technologies Limited has appointed Sander Pabbruwee in the role of CEO, as the company steps up activities to engage more growers in adopting its sustainable agriculture solutions worldwide.
Pabbruwee joins the York, UK-based agritech company from Koppert in the Netherlands, where he was general manager.
"Azotic is not only the most cutting-edge business in biological nitrogen fixation, but also one of the most engaging in terms of what its technology platform offers, beyond merely nitrogen, to farmers and growers around the world," says Pabbruwee, who took up the post on April 1.
"I'm excited about joining Azotic and the prospect of leading it through what will prove to be a transformative time not just for us, but for agriculture as a whole," he enthuses.
In the seven years since the launch of Azotic's debut BNF product, Envita, in the United States, the company has grown sales every year since, with millions of crop acres treated. Envita has become the third most recognized biological brand by North American farmers, according to Stratus Ag Research.
Added distributors across Europe, Africa and Asia, where the product is known as Encera, and the registration and launch of new formulations from new production facilities in the UK, have reinforced the perception that Envita is the product to watch.
In contrast to other BNF products, it carries a 'light touch' regulatory status, can be used across a wide variety of crops, and is relevant across the agricultural production spectrum, from large-scale commodity producers to sub-Saharan smallholders, as well as being an approved organic input.
Pabbruwee says his overriding objective is to continue building trust and confidence in what remains a novel technology, and to use that trust to grow the company's technology platform into other product lines, including biocontrol.
Azotic's patented nitrogen-fixing products rely on the microbe Gluconocetobacter diazotrophicus (Gd), rather than synthetic agrochemicals.
"Biological crop inputs demand a different approach, both from manufacturers and growers," says Pabbruwee. "But our focus on sound science and technological advances, including the rapid progress we've made with formulations, is designed to help farmers change the way they grow their crops without having to change the way they farm.
"Scientifically, statistical results across a variety of crops have provided us with concrete evidence of N-fixation activity in the field, in different markets," says Pabbruwee.
"That's a vital milestone in the maturation of our technology, allowing us to move into this new phase with confidence and alacrity, to support further expansion on a firm, evidence-driven basis."
About Azotic:
Azotic (www.azotic.com) was formed to introduce sustainable nitrogen-fixing technology to farmers across the globe. With a global office in York, UK, Azotic has taken more than 20 years of academic research and created the leading nitrogen-fixation product in the world. Finally, there is no compromise between high-yield production agriculture and nitrogen sustainability.