Source: New Holland news release
For 2024, twelve dealers received the Blue Star Dealer Standards Award from New Holland, which recognizes North American New Holland dealers for their performance and exceptional customer-centric experience. The Blue Star is awarded to New Holland dealers demonstrating the commitment to enhance all areas of their business, from identifying and implementing best-in-class business practices to elevating the customer experience in the previous calendar year.
The following dealers received the Blue Star Dealer Standards Award from New Holland:
Ellen's Equipment, Michigan
Hoven Equipment, Montana
Rocky Mountain Equipment, Alberta, Saskatchewan and Manitoba
Intermountain New Holland, Idaho
Forrester Farm Equipment, Pennsylvania and Virginia
Robert's Farm Equipment Sales, Ontario
Avantis Coopérative, Quebec
Garton Tractor, California
Delta Power Equipment, Ontario
Webb's Machinery, Alberta
Mazergroup, Manitoba and Saskatchewan
Titan Machinery, Colorado, Idaho, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota, South Dakota, Washington, Wisconsin and Wyoming
The Blue Star award program is open to all New Holland dealers, with the evaluation based on four pillars critical to the success of today's modern agricultural dealership:
Capital investment, competitive competency, customer support and satisfaction, and organizational performance. New Holland then assesses and scores these principles across seven key areas -- customer experience, sales, marketing, operations, parts, service and technology -- of a New Holland dealer's business. Ultimately, to be recognized, dealers must meet a specific scoring threshold in six out of the seven 'required' criteria to be awarded the Blue Star Dealer Standards award.
"We are pleased to recognize the success of the 12 New Holland dealers across North America. Their laser focus on driving not only a consistent but remarkable experience for their customers across every facet of their business is an amazing feat. They truly embody the New Holland spirit across their entire organization," says Mark Lowery, Director of Network Development for New Holland North America. "We're excited to see how they continue to elevate their customer-centric approach and work with their customers to address the business-impacting challenges and opportunities they face every day."
Each dealer was presented with the Blue Star award at the 2025 New Holland North America dealer meeting, Feb. 5-7 in Orlando, Fl. In attendance to celebrate each dealer's contributions were fellow New Holland dealers and members of the New Holland and CNH Global Leadership Teams.